Re-architected the website’s navigation to align the flow of information with the natural progression and expectations of visitors

Redesigned the site, while staying true to CMCA’s brand guidelines and added a bit of “rowdiness” to the visual interpretation

Drastically increased the photographic elements, shifting to a visually-focused narrative

Changed website platforms for more efficient in-house site updates

Improved the donations process and user experience

Decreased overall number of third-party integrations, saving money in subscription fees and time spent on manual data entry

Optimized for mobile viewing

Eliminated pages that weren’t adding to the optimal user experience